Online Visit

01 / Overview.

Visita Online is a medical platform that provides doctors and healthcare professionals with video-based information on medications, including composition, mechanism of action, and dosage. To boost engagement, the platform uses a gamification system, allowing users to earn points for watching videos, which can be redeemed for academic activities.I served as the lead designer for the platform’s redesign, focusing on creating a user-friendly, modern, and visually cohesive interface that improved usability and engagement.

‍My Role: UX/UI & Product Design
‍Tools: Figma, Photoshop, Illustrator.

02 / Problem.

The platform’s existing design had several issues:

Confusing layout and poor navigation, leading to user frustration
Outdated and unappealing visuals, reducing engagement
Mobile experience was not optimized, limiting accessibility
Lack of clarity in workflows for earning and redeeming points

Challenge: Redesign the platform to improve usability, engagement, and visual appeal without disrupting existing workflows.

Old design of Vo medical platform

03 / Goals.

Modernize the platform’s visual identity
Improve navigation and clarity for all users
Optimize mobile usability and responsiveness
Maintain current workflow for points and rewards
Increase engagement with video content and academic activities

04 / Users.

Primary Users:
- Doctors of various specialties
- Medical students
- Healthcare professionals
User Needs & Insights:
- Limited time - need quick access to relevant content
- Older users - need clear and accessible interfaces
- Preference for scientific, non-commercial visuals
- Data insights:
  - ~20,000 medical graduates, 12,000 students, 18,000 specialists
  - 13% prefer online visits
  - Email is the preferred contact for 10%

05 / Reaserch and Insights

Key Findings:

Quantitative & Qualitative Research:
- Surveyed existing users about platform usability and content preferences
- Analyzed analytics: video engagement, points redemption, and drop-off points
- Conducted competitor research on medical educational platforms
- Users struggled to find video content quickly
- Gamification points system was confusing and lacked visibility
- Older users had difficulty navigating cluttered menus
Design Implication:
- Simplify navigation, clarify points workflow, optimize for mobile, and use clear visual hierarchy

06 / Design Process.

Step 1: Ideation & Sketching
- Mapped existing workflows and pain points
- Sketched low-fidelity wireframes for key pages: Home, Video Modules, Academic Activities, Redeemable Items
Step 2: Wireframes & Prototyping (Figma)
- Created interactive prototypes for mobile and desktop
- Applied visual hierarchy principles, color-coding, and iconography for clarity
- Iterated based on internal feedback
Step 3: User Testing
- Tested prototypes with 10 target users
- Collected feedback on navigation, content clarity, and visual appeal
- Iterated to reduce confusion and improve efficiency
Step 4: Visual Design
- Developed a modern, scientific look aligned with brand identity
- Used consistent typography, color palette, and iconography
- Designed responsive mobile layouts to enhance usability

07/ Key Redesigned Pages.

Homepage – simplified layout, quick access to videos & points balance
Video Modules – clearer hierarchy, progress tracking, related content suggestions
Profile – easy access to points, academic achievements, and user info
Academic Activities – organized by points required and type of reward
Redeemable Items Page – clear process for claiming rewards

08 / Workflow Redesign.

Points & Rewards Flow:
1. User registers and watches videos
2. Points are automatically assigned based on engagement
3. Users can view their points balance and redeem rewards
4. Redemption process is intuitive and confirms success
5. New videos are unlocked sequentially
Impact of redesign:
- Simplified steps and visual cues improved understanding of points system
- Reduced friction in navigation and reward redemption

09/ Results & Impact.

Registered users increased from ~20K to 39,000+
Positive user feedback highlighted:
- Easier navigation
- Clearer video module layout
- Engaging and modern interface
Email engagement improved for academic communications
Platform adoption increased among older users due to accessibility improvements

Next Steps:

Continuous testing and iteration based on user behavior analytics
Expansion of gamification elements to further boost engagement

Legal Disclaimer: Access to this portfolio is restricted and granted solely to authorized individuals. All content, including designs, concepts, and materials displayed, remains the intellectual property of the respective clients and is presented for demonstration purposes only. Any unauthorized reproduction, distribution, or use of this material is strictly prohibited.

Silvia Mejia.