BIOGRAPHY

Who am I?

Digital Business Strategist  •  Senior Designer  •  User-Centric Brand & UX/UI  •  Innovation
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I’m Silvia Mejia, a Product and Lead Designer with over 15 years of experience creating strategic, user-centered digital and print solutions for global brands. I combine creativity, technology, and business strategy to design intuitive, visually impactful experiences that drive results.

I hold a Bachelor’s degree in Graphic Design, a Master’s degree in Community Management and Web Positioning, and a Master’s degree in Digital Business Strategy. This multidisciplinary background enables me to bridge creative direction with data-driven insights, crafting designs that not only look good but also perform with purpose.
01 / My Approach.

I believe design is about solving problems, not just decorating solutions.
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Every project starts with understanding the user, the story, and the goal. From there, I create systems that are consistent, scalable, and emotionally engaging, ensuring each detail supports the overall brand narrative. I use a mix of creativity and strategy to align design with measurable business outcomes, always balancing aesthetics, usability, and impact.

02 / Expertise.
  • Brand identity and visual systems
  • Product and interface design (web & digital experiences)
  • Marketing and communication design
  • AI-enhanced creative workflows and design
03 / Workflow.
Design & Prototyping: Figma, Adobe Creative Cloud, Canva
‍Strategy & Management: Notion, Asana, Miro, Monday, Google Workspace
‍AI & Innovation: Firefly, Leonardo AI, ChatGPT, Gemini, Midjourney, and other creative AI tools
04 / Philosophy.

Design, for me, is where logic meets emotion. It’s about transforming complex ideas into clear, meaningful visuals that tell a story, one that connects people with brands in authentic ways.

Beyond Design.
‍Beyond design, I’m passionate about photography, sports, and discovering new creative technologies.

I love exploring AI tools that redefine visual communication and continually invest in learning to strengthen my creativity, strategic thinking, leadership, and productivity.
I’m always open to collaborations, creative partnerships, and new challenges that blend design, strategy, and innovation.

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